AdSense-ready site checklist (tool + content sites)
Google does not publish a magic “minimum post count.” Reviewers look for a finished site with original value, clear navigation, and policy compliance. Thin tool pages with almost no text are a common rejection reason for utility sites.
Content & pages
- Enough original articles/guides that a human can browse for several minutes
- Every tool page explains purpose, limits, and related concepts in full paragraphs
- About, Contact, Privacy Policy, Terms of Service are real pages—not “lorem ipsum”
- No under-construction sections linked in primary navigation
Technical
- HTTPS, public URLs, working internal links
- Mobile-readable layout, fast first paint
- Unique titles and meta descriptions
- robots.txt allows crawling; sitemap submitted after domain is live
Policy habits
- No scraped/spun content
- No encouraging clicks on ads
- Be careful with copyrighted material and prohibited categories
- If you serve EEA/UK traffic with ads, plan for a certified consent message
Suggested timing
Many publishers wait until the site looks “done” and has some organic visits before applying. Traffic is not an official requirement, but a lifeless template with three paragraphs is a poor review subject. Keep publishing after you apply.
This page is operational advice for site owners, not a guarantee of approval. Always read the current Google AdSense Help Center policies.